Dresden Optics

Dresden was established in 2014 as an innovative retail start-up; their mission is to democratise high-quality, sustainably made prescription glasses to anyone in the world, no matter where they live and how much money they have.

Seven Metres Square was on the inception team for the brand to design, document and rollout various stores, retailing strategies, exhibitions, kiosks, mobile stores, pop-ups and retail events in Australia, New Zealand and Canada.